One membership. Every pour, every purchase.
Balter's loyalty program. Earn points at the bar, online and in the taproom store, then spend them on real rewards that only cost points when they're used. It runs in your browser and signs you in without a password.
Sign up with an email or mobile number. From then on, every beer and every purchase counts.
Bronze from day one. Silver at 500 points earns 1.25×. Gold at 2,000 points earns 1.5× on everything.
Pick a reward when your balance covers it. Points only leave your account the moment the reward is actually applied — never before.
Every tab at the taproom, every order on balter.com.au, every hoodie at the register. One point per dollar, more as you climb the tiers.
Your membership card lives in Apple Wallet or Google Wallet, with your QR code, tier and balance always current.
Sign in with an emailed link, a texted code or your face. There is simply no password anywhere in the system.
Refer a mate and you get 200 points, they get 100. A birthday bonus every year. Check in at launches and events with a QR code.
At the taproom · on GoTab
The tab is the loyalty card. There's nothing extra to do at the bar.
The member's side
Open a tab and order at the bar or from the table, exactly as you do now.
GoTab tells Club Enjoyment the moment the tab is paid. One point per dollar — one and a half for Gold.
Ready for a reward? Staff scan your QR or type your member number into GoTab. Your balance and the rewards you can afford appear on their screen.
Staff apply it and GoTab takes it off the tab. Your points leave your balance at that moment, once the reward is real.
Balter's side
Online · balter.com.au
Reward codes appear when you can afford them and only cost points once the order is paid.
The member's side
Open Rewards. The moment your balance covers “$5 off your next online order”, your own single-use code is already sitting there waiting.
Use it in the discount field on the Balter store. Shopify checks the minimum spend and that it's only used once.
Paid order: the points leave your balance. Abandoned cart: nothing is spent.
Spend the points at the bar first and the code disappears from Shopify within seconds. Earn them back and it returns.
Balter's side
In store · Shopify POS
Every hoodie, cap and tee bought at the taproom register earns points, automatically.
The member's side
Browse the store in the taproom; it's the same membership and the same points.
A name, email or mobile at the register attaches the sale to your membership.
The sale goes through Shopify like any other, and the points arrive within seconds.
Staff apply your reward code at checkout — the same single-use code that works online. Points settle when the sale completes.
Balter's side
For the team at Balter: the rules, the numbers and the data, in one place.
Points per dollar, tiers and multipliers, and the rewards on offer, all from the admin console. Run a bonus multiplier for a launch weekend in a minute.
Members, activity, redemptions and a complete audit trail of every change and every manual adjustment.
A welcome flow, a birthday bonus and a Gold celebration are ready out of the box. Marketing stays in Klaviyo, fed only with members who said yes.
Members, points, history and consent records sit in Balter's own database. Export the lot in one click, any time.
Apple Wallet or Google Wallet, with nothing to install. It is the same card as your account, and it changes finish as you climb: Bronze wears the brand colour, Gold goes foil.
From your dashboard, tap Add to Apple Wallet or Add to Google Wallet. Takes two seconds.
The QR code on the card is your member number. Staff scan it, and your rewards come up in GoTab.
Points and tier update on the card by themselves. When a reward unlocks, a note appears on your lock screen: "Free shipping unlocked".
Members never create a password, so there is nothing to phish, reuse or forget. Sign in takes one tap.
Tap it and you're in. Each link works once and expires after 15 minutes.
Six digits, ten minutes, five tries. Then it's burned.
A passkey on your own phone. Nothing biometric ever leaves the device, and the passkey only works on Balter's site.
No card or payment details, ever. Shopify and GoTab handle payment. No home address and no full date of birth.
Export everything you've earned, or delete your account, yourself, in the app. Marketing email only if you opt in, and you can opt out any time.
Hosted in Australia. Every admin change is logged and can't be edited. Each brand's members are isolated at the database level, not just in the app.
Antavo and Marsello are the benchmarks. Club Enjoyment matches the features that matter and adds the one neither has: the taproom.
Earn and redeem on the tab itself. No SaaS loyalty platform lists a GoTab integration.
Members and history live in Balter's own database, exportable in one click. On a SaaS platform they live with the vendor.
Hosting is a flat monthly cost. The platforms charge per member or per transaction, so the bill grows with your success.
| Feature | Club Enjoyment | Antavo | Marsello |
|---|---|---|---|
| Points & tiers | |||
| Points with expiry and tier multipliers | |||
| Tier ladder (Bronze, Silver, Gold) | |||
| Rewards | |||
| Coupons, bar discounts and product rewards | |||
| Rewards that only cost points once they are used | — | — | |
| Promotions engine (bundles, BOGO) | Planned | — | |
| Earning | |||
| Tap-room POS earning and redemption (GoTab) | |||
| Shopify online orders, with reward codes | |||
| Shopify POS in-store purchases | Limited | ||
| Referrals with unique links | |||
| Birthday rewards | |||
| Event QR check-ins and brand actions | |||
| Challenges and streaks | Planned | ||
| Receipt scanning for retail purchases | Planned | ||
| Members & comms | |||
| Passwordless sign-in (link, code, passkey) | — | — | |
| Apple Wallet and Google Wallet card | Rolling out | ||
| Email marketing sync (Klaviyo) | |||
| Automations: welcome, birthday, tier upgrades | |||
| Running it | |||
| Admin console with a full audit trail | |||
| Read-only API for partners | — | ||
| You own the data: your database, full export any time | |||
| Hosted in Australia | — | — | |
| No per-member or per-transaction fees | |||
Antavo and Marsello columns reflect their published feature lists, checked August 2026. "Rolling out" and "Planned" items are designed and scheduled, not yet live.
Club Enjoyment runs on Tapline, a platform built so any Asahi brewery can launch its own program with its own name, colours, tiers, rewards and members.
A Balter member is a Balter member. Their points, tier and history never appear anywhere else.
Each brewery sets its own rewards, tiers, earning rules and look. Nothing is shared unless Asahi decides it should be.
Name, colours, tiers and a first earning rule, and the program exists. It takes minutes.